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Archive Story, Fall 2007: UK Travellers Encouraged to 'See it First!'
Archive Story, Fall 2007:
The UK can expect an early blast of Canadian winter this year when Tourism BC and a large contingent of industry partners attend the Metro Ski and Snowboard Show, sponsored by the Daily Mail in London and Birmingham.
Tourism BC and representatives from every major ...
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Archive Story, Summer 2008: Winter Sports Hot with Asia Pacific Travellers.
Archive Story, Summer 2008:
Mao and Mai Asada are two of the reasons Japanese viewers will have their eyes glued to their television sets during the 2010 Winter Games in British Columbia.
The sisters - Mao won the women’s title at the 2008 World Figure Skating Championships and her yo...
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Archive Story, Winter 2008: Tourism BC Partners with NBC to Invite People to Explore The Road to 2010.
Archive Story, Winter 2008:
Americans love their Olympic Summer Games. And during the Beijing Games, more of them than ever turned to NBCOlympics.com for news, results and live competition coverage.
Tourism BC partnered with NBC to launch interactive BC destination information within the of...
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Archive Story, Spring 2009: Don't Leave Home Without It.
Archive Story, Spring 2009:
Visitors get travel tips from local residents and industry insiders to help them plan their next BC vacation
No greater opportunity exists than talking to a local waiter, a shopkeeper, or the person on the street, to discover a hidden gem in their city that will m...
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Archive Story, Summer 2009: International tour operators primed for wave of exposure coming from Games.
Archive Story, Summer 2009:
International tour operators are being encouraged to get ready now to capitalize on the increased exposure BC’s tourism products are about to receive as a result of the 2010 Winter Games.
“We have been working with our tour operator partners to prepar...
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Archive Story, Fall 2009: Campaign targets long-haul visitors and active locals with special offers and contests at 13 ski resorts throughout BC.
Archive Story, Fall 2009:
Tourism BC is flexing its marketing muscle with the 2009/10 ski marketing campaign using a creative, multi-tiered combination of electronic database marketing, online media and print to convince destination skiers and active individuals that BC is a world class, afford...
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Archive Story, Winter 2010: Games-time marketing command centre runs 24/7 to keep consumers focused on BC.
Archive Story, Winter 2010:
Enter to Win! Seems that no winter sport enthusiast can resist a shot at winning everything from free tickets right up to an all expense paid trip to the Games themselves.
Every entry, from Saskatoon to San Francisco, or New York to New Denver, yields gold for To...
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Latest News: Summer marketing campaigns turn positive buzz into increased visitation
As the peak summer season approaches, the question now on the lips of everyone in the tourism industry is what kind of a bump in visitation will B.C. experience as a direct results of hosting the Games.
“The Games provided us with the largest and most successful marketing exposure a de...
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