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2010 Tourism Consortium Meets with IOC
International Olympic Committee executives have given Canada and British Columbia top marks for its coordinated approach to planning for tourism before, as well as during and long after the games are over.
After two days of high-level meetings at the IOC headquarters in Lausanne, Switzerland September 24-25, representatives from the 2010 Tourism Consortium left feeling confident that the province and country as a whole are setting a new benchmark for how to make the most from a once in a lifetime tourism marketing opportunity through coordinated planning and integrated strategies revolving around the Games.
“They said they have not seen such activity since Sydney 2000 Games and were very encouraged,” says Raymond Chan, Vice President of 2010 and Corporate Relations for Tourism BC. “They were particularly keen on two things – international marketing and the delivery of the Games experience.”
The IOC executive, including Gilbert Felli, Executive Director, told the 2010 Tourism Consortium that it can be a strategic partner of the Games through raising the awareness of our destination and the 2010 Winter Games. The IOC gave advice on how to work with Games sponsors and broadcasters, and how the consortium can leverage opportunities leading up to the games period.
Equally, the IOC stressed the need for coordinating the information needs for all visitors, including transportation, accommodation and activities, as well as Games information such as schedules and tickets. An intangible benefit is the "atmosphere" created by the welcome and authentic experience we will offer to visitors.
A successful tourism legacy is a "win -win" for the IOC, since tourism benefits are often part of the rationale for candidate city bids.
Chan says, "The IOC understands the importance of the tourism partnership. We will work closely with VANOC and our tourism partners to deliver on these benefits."
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2010 winter games Timeline
Click on our interactive timeline and browse the milestones on the road to 2010. > VIEW event listings
2008 Tourism Educators Conference
May 08, 2008
> More
Foreign Recruitment Roundtable
May 13, 2008
> More
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